Drew Dietsch | Published
Last year I watched this Super Bowl commercial for a failed video game Suicide Squad: Kill Justice League. It was your standard fare: a celebrity central for comedic effects in an attempt to strike something without soul. But while I was watching it, I thought, “This is on par with many films these days.”
So we have decided to start using the term “advertising movie” when describing a particular project on the horizon. It has achieved overwhelming success Minecraft movies And I think the recent casting news I will explore later is time to embrace pop culture has fully embraced advertising films.
Advertising movie definition
Before analyzing this phenomenon, it is necessary to give the “advertising movie” appropriate definition. I’m sure such a simple label can be applied in some way by anyone who wants to use it, but I would like to give my argument concreteness.
First, advertising films are productions with definable and positive brands at the core of the reasons for film’s existence. It appears to be widely applied to the established properties that get the film, so let’s dig into something more specific. Advertising films are films that take precedence over the strong creative reasons for the project in which the project exists.
So, while Superman is definitely a DC brand mascot, the new James Gunn films seem to be taking it to heart rather than printing T-shirts or selling comic books.
This is another aspect of defining an ad movie. Films exist to filter viewers into different centralized media of the brand and thus act as advertisements for different products. This is why so many video game movies are destined to fall out as advertising films. That’s why it’s rare to see the existence of a film in a film be discussed strongly enough as a cinematic story experience. They don’t really mean it to be. They are supposed to act as a driving force for you to play (read: buy) the game. This isn’t limited to video game movies – if I’m shocked Matchbox Although it does not fit the bill for advertising movies, they are burned down to the nature of such adaptation, and face the challenges of advertising movies and the toughest and most difficult battles.
The final part of the definition is a dark thing that I don’t think I’m completely married, but considering that Suicide Squad: Kill Justice League This is what sets me on this path. I think that advertising films in this context should only be applied to live action features. Naturally, you can rob accusations of a valuable ad movie Super Mario Bros Movie or Angry Bird Moviehowever, the animation itself is a very different medium for expressing ideas, and is inevitably artistic by the mere nature of being “drawn.”
In my book, the ad movie is a flick that goes off as an expanded Super Bowl commercial. Celebrities focused on comedals are loaded and filmed live action for the greatest human presence in the most inhuman artistic endeavors, ads. think Borderlands And now you’re getting it.
The rise of advertising films
By writing our definitions in writing for everyone to discuss, it is time to see exactly why we embraced advertising film as a culture. There have been many films and productions that focused on ads over the years, but the ad movies have actually not reached peak saturation. Barbie.
To clarify now, Barbie There are all the features of the ad movie, but like most things in Hollywood, it’s an exception to the rules that everyone wants to copy. But they do that by doing it all wrong Barbie Did it right. Barbie Although it is essentially an advertising film, there are many reasons why it is worth it and theme, even if it doesn’t completely eliminate the nature of an advertising film.
But it would be a moving template for the studio, as it made all the money. It leads us to another huge success and the biggest case of advertising film definition: Minecraft movies. I’m not here to discuss the perceived quality of that flick, but I think welcoming it to serious film discussions points to increasingly embracing feature commercials as legal films about the human condition.
After watching the New Street Fighter™ movie, buy the New Street Fighter™ game
That leads me to recent casting news Street Fighter. With each new info coming out, it becomes more clear that this new attempt in the film version of the iconic fighting game is down the path of the ad movie and is willing to skip along the way. 50 Cent, Roman Reign, Orvillepeck, David Dustmultian, and Minecraft moviesThe unique Jason Momoa are Balrog, Akuma, Vega and M, respectively. Cast as Bison, and Blanka. I think it’s for the new video game Super Bowl commercial.
What is that Street Fighter It will probably be the end of the day. It doesn’t sound like a project that comes from a creative voice telling the story that needs to be told. It’s just another product that wants to bring more people into the brand.
Advertising and marketing are inevitable evil in a world where art must be filtered through capitalism, but hope is that artists can always push something through a system of creating cases as more than just content or products. perhaps Street Fighter It surprises and illuminates something deep about humanity. Anything is possible!
However, in the case of a response to Street FighterThe stunt casting of the film was some kind of indication, and people seemed really excited about the two-hour Super Bowl commercial. I think that’s the future we decided to hook up a cultural wagon. About all complaints I see about things like AMC warns customers about excessive advertising before feature presentationsthat same audience appears to line up around the block to watch a new ad movie.
Are we trying to see the world? Bratz Will it be re-evaluated as a misunderstood masterpiece?
