What happens if your workout doesn’t feel like a chore, but it feels like playtime with your family?
This July 2025, FED Fitness will join forces with global digital favourite Toban & Friends to launch a playful, purpose-driven campaign. the goal? It transforms family training into something fun as well as functional.
In the timing of Amazon Prime Day, this co-branded push push blends entertainment and exercise, proving that home fitness is attractive, sociable and easy to stick. This initiative offers a practical and enjoyable approach to how families can move, connect and maintain a healthier lifestyle at home.
Because when fitness is fun, families are coming back more.
A campaign built around fun movements and real connections
The #sweatwithtalkingtom campaign will take part in the #tomfitnesschallenge, flooding social media with energy, laughter and creative training content that the whole family can enjoy, with over 400 influencers starting. It’s more than a trend. It’s a move towards a sustainable and attractive fitness routine that fits into everyday family life.
Tom talking to fitness doesn’t just push the product. They are inspiring a change in thinking. Families are encouraged to treat fitness not as a chore, but as an opportunity to bond, recharge and build healthier routines.
Fed Fitness: A go-to brand for home fitness
Fed Fitness is renowned for offering full-senario fitness solutions tailored to the diverse needs of modern families. The company’s portfolio covers everything from cardio and strength training to recovery and less impactful activities, ensuring there is something for everyone, whether it’s young children, busy professionals, active seniors, or new fitness.
Below are some outstanding sub-brands under Fed fitness:
Yosda: Aerobic exercise is now accessible
Featuring a high-quality exercise bike and rowing machine, Yosuda offers smooth, quiet, and space-friendly training that is suitable for beginners and advanced users.
Flybird: Strength at any level
Home strength training is more convenient than ever. Whether it’s a popular adjustable weight bench or a compact dumbbell, the Flybird will help anyone build strength safely from home.
BCAN: A fun start
Preferred by families with children, BCAN fitness trampolines and toddler trampolines turn movements into high fan and shocking adventures.
All of these sub-brands are under the Federal Reserve Fitness umbrella and share a unified mission. Bring joy, convenience and science-supported performance to your home fitness space.
Why this collaboration is important
The Tom & Friends story is not a stranger in the spotlight, but boasts a global fanbase across the digital platform. By linking with such universally recognized character IPs, Fed Fitness brings fitness to the forefront of family entertainment and engagement.
The timing of the partnership never improved. The Prime Day and Tiktok agreements take place during July, so the campaign is in close alignment with consumer behavior.
Prime Day Buying Guide: Top Picks from FRB Fitness
To support the campaign, Fed Fitness It is provided 50% off Some items throughout the Amazon storefront during Prime Day.
| product | brand | Use cases | shop |
|---|---|---|---|
| Exercise Bike | Yosuda | Low impact aerobic exercise | Amazon Yosuda Store |
| Weight bench | Flybird | Strength and tone | Amazon Flybird Store |
| Fitness Trampoline | BCAN | Fun family training | Amazon BCAN Store |
| Adjustable dumbbells | Feierdun | Full body strength | Amazon Feierdun Store |
| Oval | Neisei | Aerobic exercise for beginners | Amazon Niceay Store |
A closer look at #TomFitnessChallenge
from Backyard Trampoline Session with BCAN In Low impact aerobic exercise on a Yosda bicycleInfluencers show how easy it is to integrate Fed fitness products into family routines.
Whether a parent and toddler bouncing on a trampoline or a sibling sharing a row, the content is Attractive, energetic, authentic– Designed to go viral across Tiktok, Instagram and YouTube.
Official hashtag:
- #sweatwithtalkingtom
- #tomfitnesschallenge
- #homefitnesswithtom
And don’t miss the funMy Story Tom Friends 2 Officially launched globally July 17th!
Looking ahead, new standards for home fitness
Fed Fitness has been active in the Home Fitness category for decades. With this campaign, they are stepping into new territory. It is culturally relevant, emotionally resonant and socially shareable. This is more than just marketing play. This is a preview of the brand’s evolving role as a lifestyle leader in the home fitness movement.
Collaboration with Talking Tom & Friends is just the beginning. As Fed Fitness continues to innovate with smart app integration, intuitive design and environmentally friendly products, it is heading down the path to becoming the first name that comes to mind when families are thinking about fitness at home.
Conclusion: The future of fitness is fun and family-centric
This July, don’t just scroll #sweatwithtalkingtom Challenge-Let’s be a part of it! Whether you’re bounced off the trampoline, working on your first strength training or cycling for an aerobic session, FED Fitness makes working together at home easier and more fun than ever.
This campaign is more than just training Building habits, memories, healthier families. Fitness becomes sustainable when shared Fed Fitness It is leading the change.
