Israeli Working Operating System Company Monday.com (NASDAQ: MNDY) has fallen victim to a campaign that outlawed Israel, where fake ads were placed in carriages in London underground. In the final week of February, activists placed fake ads on the Victoria Line Train, one of the busiest lines in the UK’s capital’s “tube” network. The ad used authentic designs from Monday’s campaign, including logos and layouts, but added harsh anti-Israel content.
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The ad said, “Monday.com – whatever you do, even in the apartheid state.” He then cited examples of projects such as “genocide, ethnic cleansing, and cultural elimination.” All of this was placed on similar interfaces to the companies’ products with statuses such as “Key need”, “In Orbit”, and “At Risk”.
The ad was first reported by a Jewish woman who notified her British lawyer to Israel (UKLFI). The organization’s director, Caroline Turner, contacted Transport for London (TFL) (TFL) requesting that fake ads be removed, reported Daily Mail.
Turner wrote on the UKLFI website that “TFL must act immediately to prevent the ongoing pain of additional passengers,” adding that placing fraudulent advertisements constitutes a criminal offence under one of the sections of the UK town and country planning laws. A few days after the complaint, UKLFI received confirmation that the ads had been removed.
A surprising increase in British anti-Semitism
Monday.com has announced on social media that “it is important for us to make it clear that what you see is a distortion of our campaign and that Monday is never related to this act. Monday will not support this message. We are actively working with our vendors to remove dirty signs. If you have more information about your carriage number or tube line, this will really help you speed up the process.”
A TFL spokesman said, “This poster has not been approved by TFL or advertising partners and has directed staff and contractors to remove such ads from the network.” The incident comes amid a worrying increase in UK anti-Semitism. According to the Jewish Community Safety Trust (CST), there were 3,528 anti-Semitism incidents in 2024. This is an 18% decrease compared to 2023, but such incidents continue to raise concerns among the British Jewish community.
Published by Globes, Israel Business News -en.globes.co.il- March 5, 2025.
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