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Celebrities and business executives worried about having their words or actions “cancelled” and taking out insurance to deal with the fallout of being embroiled in a social media-fueled culture war You can.
This policy uses Borkowski PR, a London-based Crisis Communications Group, to support Samphire Risk, a London-based independent underwriter with products focused on crime, hostage taking and kidnapping risks. Created by
Coverage provided by the insurance policy includes crisis management communication services specifically designed to protect individuals from cancellation and reputational damage caused by negative media or social media coverage. It is designed to reduce the
“Sharing or liking a tweet can bring the whole world to you,” said Mark Borkowski, the veteran PR boss who drew the terms of the policy at the service’s risk partner Leputitan.
“There are a lot of people who are worried. The cancel button is the new guillotine. [and] One mistake is your inscription. It’s too easy to take a position on things. . . Even if it’s not thoughtful. ”
Social media can quickly backlash when celebrities, executives, and sports stars are often seen to have crossed arbitrary lines, causing lasting damage and economic costs.
“Social Media Turbo solicits reactions and spreads them around the world in seconds,” Borkowski said. He wrote, “In an age where a single tweet can erase a lifetime of credibility – think about it… Chrissy Teigen’s cancellation on resurface message – [this] Insurance against digital volatility. ”
While there are existing reputational crisis insurance products, Borkowski believes this “fills a gap in corporate policy by focusing on personal protection for celebrities, executives, athletes, and high-net-worth individuals, and by providing preventive measures.” ” states.
This policy includes research, analysis, monitoring, training, and a 24/7 hotline and 60-day communications effort to proactively prevent potential reputational issues and negative media and manage and respond to social media coverage.
“This includes the fallout of ‘cancel culture’ and the ‘culture wars’. This is an area where companies do not or will not provide personal coverage,” Borkowski said.
The policy also addresses modern dangers such as misinformation and deepfakes, and extends to related risks such as extortion, blackmail, and family-related concerns.
Borkowski said the policy is not designed for people who have broken the law or been guilty of wrongdoing, but who are concerned that their words or actions have been taken out of context or given the wrong “spin.” He said it was aimed at people who are.
Borkowski also said that “bot farms” have emerged that rapidly spread false information about people in order to undermine attention from individuals.