NEW YORK (Celebrity Access) – “Please, please, please” Redken Fifth Avenue New York welcomes international superstars Sabrina Carpenter She will be the brand’s first global ambassador.
Currently at the peak of her career, the singer and actress has released two summer hits this year that have taken the world by storm. Her singles “Espresso” and “Please Please Please” are: Spotify 1 on the global charts, Billboard Each reached number one on the Hot 100 chart. Her long-awaited second album, Short and sweetReleased on August 23rd, ” ” is one of the biggest global debuts of 2024. Billboard The already sold-out world tour begins on September 23rd.
Now, the global icon is embarking on her first haircare partnership, a fateful collaboration born and nurtured in salons long after Sabrina rose to fame. She’s a longtime fan of the renowned professional haircare brand and credits her signature blonde to Redken’s Shade EQ, the world’s #1 semi-permanent hair gloss. Sabrina’s blonde bangs and bouncy style have captivated consumers around the world, and they’re the trade secret of her longtime hairstylist Scott King and colorist Laurie Heaps, both of whom owe it all to Redken. Scott and Laurie have also joined Redken’s professional talent roster.
No stranger to being in the spotlight, Sabrina will also appear in outdoor, TV, programmatic and social media for the L’Oreal-owned brand, and Redken has also come on board as an official partner for Sabrina’s upcoming 29-city U.S. tour.
“Summer may be coming to an end, but for us, it’s heating up! We’re thrilled to welcome pop culture phenomenon Sabrina Carpenter to the Redken family. She’s been dominating music charts around the world for the past few months, and we can’t help but sing along to her latest single! Of course, we can’t talk about Sabrina without mentioning her iconic hair. From social media to the streets of NYC and everywhere in between, everyone is obsessed with her bangs, blondes and blowouts. This is our biggest partnership to date, and we couldn’t be more excited. Sabrina’s unapologetic attitude, boundless ambition and infectious energy align perfectly with our core brand values. We can’t wait to unveil our first campaign! It’s a true collaboration, highlighting Sabrina’s unique aesthetic and Redken’s professional legacy. Stay tuned for the big bang!” Severine BretonPresident of Redken Brands.
“Beauty, and hair in particular, is a big part of my identity.” Carpenter says. “I’ve always dreamed of partnering with a hair brand and have been waiting until I found the right partner to keep my hair looking its best. I can’t wait to share with you all what we’ve been up to together.”
