Barstool Sports founder Dave Portnoy reacts to the Super Bowl, details his company’s new deal with DraftKings, and expresses concerns about the Biden presidency.
Sports betting giant DraftKings is ramping up its rewards program with premium giveaways. The company has added the 2025 Elite Rewards Gifts and Experiences Catalog to the Dynasty Rewards program. Anyone who makes a purchase will have the chance to gain a travel and hospitality experience.
“As a customer-centric brand, we are always looking for new ways to best serve our customers, and Dynasty Rewards was created to provide players with unforgettable, customizable experiences and gifting opportunities. ,” said Chika Chandrashekar, Vice President of Loyalty and Experience at DraftKings. “It’s important to us to offer our players a best-in-class loyalty program, as well as the most rewarding services and exclusive access they can’t find anywhere else.”
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For the company, this initiative is part of its mission to strengthen loyalty from its customer base.
“For us, loyalty and loyal fans are people who enjoy our products,” Chandrashekhar told FOX Business. “We value responsible gaming, so by providing them with education and tools around responsible gaming, they enjoy DraftKings, have a positive affinity for the brand, and are excited about DraftKings. You can get rewarded for using it.
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In August, DraftKings reported revenue of $1.104 billion for the three months ended June 30, compared to $875 million for the same period in 2023. %) reported an increase.
The company’s revenue growth in Q2 2024 was primarily driven by continued healthy customer engagement, efficient new customer acquisition, expansion of the company’s sportsbook products into new jurisdictions, and structural sportsbook ownership. This was brought about by the rise in sales and the impact of acquisitions. Jack Pocket Co., Ltd. closed on May 22nd.
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Jason Robbins, CEO and co-founder of DraftKings, said: “We acquired more new customers than expected and were very efficient, and continued to see healthy engagement with existing customers in the second quarter. “I did it,” he said.
“We continue to leverage a healthy customer acquisition environment for the remainder of 2024 and expect to achieve $900 million to $1 billion in adjusted EBITDA in 2025. The state will implement a gaming tax surcharge.” Mobile sports betting operators will be discontinued on January 1, 2025, potentially increasing adjusted EBITDA on an annual basis. ”
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