AT&T (t)) Despite recent reductions in important discounts, we were able to grasp the rise in momentum from consumers over the first few months of the year.
In its first quarter revenue report for 2025, AT&T revealed that its net profit generated $4.7 billion in the quarter.
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AT&T also added 324,000 new postpaid phone customers and 261,000 new Fiber Internet customers for the first few months of the year.
Related: AT&T quietly issues strict warnings to customers
These results came after AT&T quietly warned last month that Autopay discounts would decrease from $10 to $5 when paying monthly invoices with a debit card from April 24th. The move has irritated customers. Some people are threatening to switch phone providers.
While AT&T is facing an increase in profits, telephone personnel are warning about the potential impact of the growing threat.
On April 2nd, President Donald Trump raised eyebrows nationwide when he announced 10% “baseline” tariffs in all countries that import goods into the United States.
Tariffs are taxes that businesses pay to import goods from overseas, and extra costs are often handed over to consumers through price increases.
However, on April 9, he switched gears and enforced a 90-day suspension on mutual tariffs for all countries (except China), dropping them to a universal rate of 10%. He also unexpectedly hiked China’s tariffs to 145%.
Related: Verizon suffers from big losses as customers switch gears
During the revenue call on April 23, AT&T CEO John Stankey said tariffs could negatively affect many of the devices the company is selling.
“The announced tariffs could potentially increase the costs of smartphones and other devices, as well as the costs of networks and technical equipment,” Stankey said. “The magnitude of any increase depends on a variety of factors, including the degree of tariffs our vendors receive, and the impact they play into consumer and business demand.”
He also warned that AT&T might have to raise the price of the device due to Trump’s tariffs.
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“So, unfortunately for customers, if the cost is ultimately handed over from someone who purchased the phone from their phone, I think they need to come up with some new ways to help them figure out how to consume the increase in pricing,” Stankey said.
