What is Amazon Prime Day 2025? Dates, deals, competitor sales

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Mashable’s shopping team has been covering Amazon’s Prime Day since 2018, but this year it’s a little different. The retail giant has extended sales for 2025 to four days from 2 days to only four days.

Prime Day is officially live, which means our team is caffeine and ready. We bring you the best deals from cracks at dawn to bedtime.

So, whether this is your first Prime Day or 9 days, here’s what you think you should know about Prime Day 2025. We also track the best Prime Day deals.

What is Prime Day?

Prime Day is Amazon’s annual sales sale open to paid and court members of Amazon’s Prime Subscription Service. It was first held in 2015 in honor of Amazon 20th anniversary (and Mixed success), that was originally Comes with plug As a “one-day-only event filled with more deals than Black Friday.” Since then, it has transformed into a longer international shopping holiday.

In fact, Prime Day is so successful that the entire internet is on sale in mid-July. Walmart, Best Buy, Target, The Home Depot and all other notable retailers host competing anti-prevention day sales. We also offer discounts on your favorite brands.

In short, if you’re postponing your purchase, big or small, it’s the perfect time to shop until Black Friday arrives in November.

When is Prime Day 2025?

Prime Day runs from Tuesday, July 8th to Friday, July 11th, 2025new deals drop frequently every 5 minutes at certain points during the event.

Yes, Prime day That’s a misnomer. The name “Prime Day” has not been applied in practice since 2019 when Amazon changed it to: 48 hour event. In 2025, a four-day Amazon transaction means this Prime Day is the longest ever. (You can see Amazon’s logic here. Many tariff and inflation tired shoppers desperately need a really good summer deal.)

Though longer than Amazon sales in the past, this year’s event is still normal. Amazon historically prefers mid-July slots with its opening date Tuesday. Prime Day 2022 will be live from July 12th to 13th, Prime Day 2023 will be held from July 11th to 12th, and Prime Day 2024 will be held from July 16th and 17th.

How to sign up for Amazon Prime

Amazon Prime membership costs $14.99 per month, Sign up for a 30-day free trial. New members ages 18-24 can get a 6-month free trial with reduced cost membership Prime for young adults.

Amazon makes it very easy to test your membership services. This also allows access to the Prime Video Streaming service. Prime members get all the perks you’ve heard – free 2-day shipping and returns – plus

• Shipping fee with free access to Grubhub+ is $0

• Unlimited Photo storage with Amazon photos

• Ad-free podcasts through Amazon Music

• Gas and medical prescription exclusive deals and bonus savings

When will Prime Day begin and end?

Prime Day 2025 officially launched at 3:01am (12:01am PT) on July 8th, and this year Amazon has started strongly. In the first hours of sale, all AirPods are discounted to the lowest ever price, increasing record discounts on products from brands such as Samsung, Sony and Ninja.

Prime Day 2025 will end at 2:59am on Saturday, July 12th and at 11:59pm on Friday, July 11th. Some transactions may remain past that deadline, but don’t expect that.

Top Prime Day competitors selling in 2025

Best Buy “Black Friday in July” sale It starts on Monday, July 7th, runs until Sunday, July 13th, booking Prime Day with an extra three-day savings. The offer is not dedicated to paid members of the My Best Buy program, but you will receive special bonus rewards for certain purchases for sale.

a Target Circle Week Sale It also overlaps with Prime Day from July 6th to 12th this year.

Meanwhile, Walmart hosts six days Walmart Deals Event Prime Day (early access to paid Walmart + member transactions) from July 8th to 13th. That discount is available both in stores and online, but this is the first.

Home Depot has also been expanded July 4th Sale It will be finished immediately due to overlapping with Prime Day.

Finally, even Tiktok competes with Prime Day. Tiktok Shop, an in-app shopping platform, runs a 13-day “Your Daily Contract” sale from July 7th to 19th.

What’s new (other than a long time) for Prime Day 2025?

Amazon has introduced a daily drop of a new theme called “Today’s Big Dales” for Prime Day 2025. press releasethese limited-time offers include “some of the most exciting deals of the event,” and feature well-known brands like Samsung and Levi. They go live at 3am (12am Pt) every day during sales and wander around “for a limited time.”

What are the best Prime Day deals?

Many of the best Prime Day deals are on Amazon’s own devices. (I like to keep things in my family.) At the time of writing, I discovered up to 50% fire tablet discounts, up to 73% off echo devices, up to 48% off fire TVs, and up to 54% off home security equipment discounts.

Amazon is also kicking out some extra perks for Team Prime. Members can save $10 on Grubhub+ delivery orders using Code Prime10. Get a 4-month free trial of Amazon Music Unlimited. Try Audible Premium Plus for free for 3 months. Request free video games via Prime Games.

Speaking of high-tech companies starting with the letter “A,” a bunch of Apple gadgets have seen a significant price drop during sales. Pay attention at least $100 off.

Looking more widely outside of certain brands, our team is looking at prime day discounts that are strong on all kinds of TVs, laptops, tablets, headphones, Bluetooth speakers, robot vacuum cleaners, kitchen appliances, fitness trackers, unlocked phones, board games, LEGO sets, books, outdoor gear metric boat roads. Again, if you don’t want to parse all of your Amazon lists yourself, it’s very fair. There is also a dedicated breakout for the best Prime Day deals for $25 and under $50.

Can I shop on Prime Day without becoming a Prime member?

You must be a major member to shop for Amazon Prime Day deals. However, even if you don’t want to commit to a monthly or annual paid subscription, you can still participate by scheduling a 30-day free trial of Prime on sales. (That free trial is six months long between you and 18 and 24 years old.) Don’t forget to cancel your membership as soon as Prime Day is over.

Does Prime Day only happen once a year?

For the past three years, Amazon held an additional two-day sale for Prime members in October to liven up the Black Friday festival. (The 2022 version was called “Prime Early Access Sale” and was renamed “Prime Big Days” in 2023.) However, Prime Day’s summer iteration is still a marquee sale on Amazon.