LOS ANGELES (Celebrity Access) — Digital ticketing company True Tickets has announced a new partnership with The Music Center in Los Angeles, one of the largest performing arts centers in the United States.
Under the agreement, True Tickets will provide digital event ticketing services for the Music Center’s slate of performances and cultural events organized by TMC Arts, the Music Center’s in-house programming division.
Located in Downtown Los Angeles, the Music Center’s campus is home to four famous theaters — Dorothy Chandler Pavilion, Ahmanson Theatre, Mark Taper Forum and Walt Disney Concert Hall — as well as outdoor performance and event spaces such as Jerry Moss Plaza and Gloria Molina Grand Park.
“Our partnership with True Tickets will allow us to provide audiences with a more streamlined and secure ticket purchasing process,” said Bonnie M. Goodman, senior vice president of marketing and communications for The Music Center. “As we celebrate our 60th anniversary in 2024, this partnership reflects our ongoing commitment to innovation and inclusivity, making it easier and safer for guests to obtain tickets to our dance residencies and the various TMC Arts events we host each year.”
Ken Resnick, head of business development at True Tickets, added: “We’re thrilled to be working with The Music Centre. Our technology is designed to protect audiences from the threat of ticket fraud while providing an efficient, seamless ticket purchasing experience. This partnership marks a major step forward in allowing audiences to focus on enjoying the world-class performances and experiences The Music Centre is known for.”
