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Popular dating app Tinder has deployed a new method of verification that requires users to utilize facial recognition technology to prove that they are real people when they first sign up for the app.
A technology called facecheck is used to make sure that the person signing up is authentic by taking a short selfie video of himself. Safety measures then determine if the person is authentic by matching their profile picture.
As originally reported by Axios, The new verification method begins on Monday and is currently only needed for California users.
“It’s our priority to create a fun and respectful environment where Tinder users are our priority,” Philip Pricefly, Vice President of Communications at Tinder, told Fox Business. “As part of our ongoing efforts, we are constantly testing how users can deliver the best experiences to seek authentic connections.”
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Newer California Tinder users should use facechecks to make sure they are real people. (Tinder)
If Biometric FaceScan determines that a user is eligible to sign up, a photo recognition badge will be added to the user’s profile. According to the Tinder website, any selfie videos submitted will be deleted with only two screenshots saved to maintain functionality immediately after determining eligibility.
According to the app, FaceCheck also checks that there are no more than one accounts for users signing up.
The verification process is separate from Tinder’s ID checks as it is not dependent on government IDs.
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Face scans, known as face checks, are used to ensure that the person signing up is authentic by having users submit short selfie videos. Safety measures then determine if the person is authentic by matching their profile picture. (Tinder)
Yoel Roth, director of trust and safety at Match Group, Tinder’s parent company, told Axios that he views this as a user’s insurance measure.
“We consider this to be part of a set of identity assurance options available to our users,” Ross told Axios. “Facecheck… This person is intended to make sure that he is a real living person and is not a bot or a spoofed account.”
According to Axios, Roth said the program already exhibits promising results in Colombia and Canada. California is the first state in the United States to which Tinder is requesting verification of new facechecks.
“We are our priority,” Philip Price Fry, vice president of communications at Tinder, told Fox Business. “We are committed to creating a fun, respectful environment where Tinder users can become themselves.” (Andrew Haller/Bloomberg via Getty Images)
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Ross also told Axios that California was chosen for its “scale, demographics, strong online safety and privacy laws.”
Nick Butler is a reporter for Fox Business. Any hints? I’ll reach out to nick.butler@fox.com.
