‘The Brutalist’ Sparks Controversy Amid Oscar Buzz

“Brutal” prepares for the main night 2025 Academy Awards With 10 nominations, the film’s success is hidden by controversy.

Director Brady Corbett recently revealed that AI has played a role in the film’s post-production process, sparking debate about the ethics of artificial intelligence in filmmaking. Film AI technology is nothing new. “Here” is a movie that stars in the lead role. Tom Hanks and Robin Wrightand AI is also used. But “brutal” has become a flashpoint for discussion.

The backlash raises questions about whether AI will increase creativity or undermine the artistry of human filmmakers.

Blaine Brown, Vice President of Innovation at Diversified, believes AI is changing the industry, but emphasizes the importance of human expertise.

“We’re beginning to see genai change the way people approach content creation and make it accessible to more creators,” Brown explained. explosion. “We can use tools integrated into everyday software to achieve things that require full crew and large and expensive resources. Hollywood and the leading tech companies are already embracing these innovations, and we are witnessing a transformation in production that can be accessed by creators and businesses of all sizes.”

Despite these advances, AI remains a topic of polarization in the cinema world. Many critics worry that the increase could reduce authenticity and replace traditional craftsmanship. “The topic of AI’s role in creative work is becoming increasingly polarized,” he continued.

However, Brown points out that “technological change is always causing controversy.”

“For example, the 1982 ‘Tron’ was disqualified from the Academy Awards due to special effects because of the special effects because the Academy deemed a computer-generated image “cheating,”” he said. explosion. “However, over time, CGI has become a standard practice. For many, using AI raises concerns about authenticity and whether Genai can replicate human touch.”

Unlike “here,” where AI was primarily used to deattack actors, “brutal” and “AI” utilized AI for audio cloning to refine the actor’s Hungarian accent. This tool allowed performers to ensure language accuracy while maintaining natural performance.

“This same technology has immense potential to enhance foreign films, making it more accessible to a more natural and global audience,” added Brown.

In contrast, “here” utilized AI-driven visual effects, particularly to unleash the lead. Instead of traditional CGI, the production team trained AI models using footage from various eras of the actor’s career, marking a shift towards AI’s generational realism in film storytelling.

Critics argue that AI can compromise the human artistry behind films and replace the elements of organic creativity with machine-generating efficiency. But Brown pushes back this concern and explains that AI has been a quiet force in filmmaking for years.

“Today’s AI critics in filmmaking often overlook how the industry operates,” he noted. “AI has been integrated into filmmaking for years and is powered by tools such as motion capture, cloud simulation, and de-system technology. Tools like AI, practical effects, and CGI are not shortcuts for creativity, but simple means of immersive storytelling.”

Brown believes that much of the anxiety surrounding AI is due to misunderstandings about its function rather than a real threat to artistic integrity.

“Film production has never been about simply pushing buttons. It’s a deeply collaborative process,” he continues. “Art is subjective in nature and thrives through human input. AI is not a replacement for creativity. It strengthens and supports it.”

The industry relies on the role of AI in film storytelling. Some view it as an exciting innovation, while others fear disrupting traditional practices.

“I think the film industry sees AI as both a game-changing opportunity and a destructive threat,” Brown said. explosion. “The loudest voices tend to emphasize risk, but my personal belief is that most experts see it as a powerful tool for innovation, but it needs to be handled responsibly.”

Brown predicts that AI will continue to reconstruct film productions, opening the door for new creative possibilities.

“As Hollywood and the leading tech companies are already embracing these innovations, we are witnessing changes in production that are accessible to creators and businesses of all sizes,” he said.

Brown’s personal experience with AI cements his belief that embracing new technology is essential to staying ahead.

“I started making generated images three years ago and moved to generated videos about two years ago,” he shared. “In 2023, I took part in the AI ​​Short Film Competition, which required me to complete every aspect of the film within 48 hours. With over 3,000 entries, I was honored to be a finalist.

As technology evolves rapidly, Brown believes that AI integration is inevitable.

“The pace of progress in these tools is exponential, making integration into creative workflows inevitable as well as transformative,” he concluded. “People who embrace AI have a greater advantage than those who resist it, and this is far beyond the film industry.”