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According to new results released by Nielsen in May, streaming surpassed both cable and broadcasting for the first time.
According to Nielsen’s monthly report, “The Gauge,” streaming overtook the total audience of both cable and broadcast audiences by representing 44.8% of television viewers.
Meanwhile, cable accounts for 24.1%, and broadcasts represent 20.1% of TV viewers.
According to Nielsen, this was the first time streaming has preyed on the full audience of the way people watch TV, but this trend comes from the release of “The Gauge” in May 2021.
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According to new results released by Nielsen in May, streaming surpassed both cable and broadcast for the first time. (Comcast)
Over the past four years, the trend shows a total increase in streaming audiences by 71%.
In comparison, broadcasts totaled 21% decrease, while cables totaled 39% decrease.
Nielsen CEO Karthik Rao discussed the results in a Nielsen news release.
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Netflix leads the path of all streaming services as the top streaming video-on-demand platform. The success of growing Netflix licensed content is the term Nielsen created “Netflix Effect.” (Photo illustrations by Rafael Henrique/Sopa Images/Lightrocket via Getty Images)
“This inflection point is appropriately consistent with the fourth anniversary of Nielsen’s zagage, which has become the gold standard for streaming television measurements,” Rao said in the release. “This is a credit to media companies, who have skillfully adapted their programming strategies to meet audiences watching TV, whether it’s streaming or linear platforms.”
The original platform reported consisted only of Netflix, Hulu, YouTube, Prime Video and Disney+, but expanded to 11 platforms in May.
Of all the milestones streaming platforms have achieved in this range, Netflix has been leading the charge as the top streaming video-on-demand provider for four years straight.
Nielsen coined the term for success of licensed content and became an even bigger hit after it aired on a streaming giant called “Netflix Effect.”
In the illustration in this photo, a woman and dog watch a video by chef and YouTuber Caroline Artiss on her YouTube page held in Los Angeles, California on July 2, 2016. Self-proclaimed YouTuber Caroline Artiss has been a chef for 20 years, but has opted out of rest (Robinbeck/AFP via Getty Images)
One show, in particular, called “You,” originally aired in lifetime before moving to Netflix, attracting 4 billion minutes and was Nielsen’s first example of “Netflix Effect,” dating back to 2018.
Free services like YouTube have continued to grow in popularity as viewers have increased by 120% since 2021.
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While the platform continues to grow and continue to succeed in the streaming landscape, Nielsen points out that it is another pathway that the platform has succeeded, citing Super Bowl Lix as one example of Simulcasts airing on both Fox and Tubi.
Nielsen predicts this trend will continue into the summer until the new broadcast season when football returns in the fall.
Nick Butler is a reporter for Fox Business. Any hints? I’ll reach out to nick.butler@fox.com.
