Samsung Electronics has announced that it will share 80% of its revenue and maintain 20% in the game. Samsung Galaxy Store.
The Big Korean Tech Company made an announcement ahead of next week’s Game Developer Meeting. This is big news as both Google and Apple charge developers who sell their products on Big Platforms app stores as much as 30%. Epic Games has been the subject of lawsuits because it emphasized it as an exclusive action. Epic only charges 12% of the developers of the Epic Games store.
Samsung also said that using the mobile cloud gaming platform makes it easier than ever for mobile game developers and publishers of all sizes to efficiently increase user acquisition, increase revenue potential, and build games seamlessly with a suite of software development kits (SDKs) and tools.
In November 2024, Samsung officially commercialized its North American mobile cloud gaming platform. As the forefront of cloud gaming, Samsung will be able to jump into the game immediately without waiting or downloading, offering developers and publishers a new way to efficiently reach millions of Galaxy device owners.
Samsung said its platform has already proven to be extremely valuable in the gaming community, as evidenced in a recent case study from Vizor, the leading developer behind top gross title Klondike Adventures. Vizor launched Klondike Adventures in Samsung’s mobile cloud game beta in July 2024, and within a year, it achieved significant success and growth in its user acquisition campaign by acquiring millions of new players.
Additionally, Samsung’s platform has 25% higher Vizor’s 60-day ad spending (ROAS) return (ROA)
“Normal Business” Roas wins comparable campaigns over the same period.
“Vizor is always looking for new channels to attract players to the flagship game Klondike Adventures,” Vizor’s chief marketing officer Helen Kostina said in a statement. “The results we achieved together with Samsung’s mobile cloud gaming platform exceed our expectations. We have already seen the prominent business impact by proving the potential of cloud technology. As we move forward, Samsung will continue to be an important part of our strategy to reach a larger audience.”
“Our cloud gaming platform is changing the mobile landscape for both publishers and players,” said Jong Woo, head of gaming services at Samsung, in a statement. “By clicking directly into the ads to the initial gameplay, we are significantly increasing the top-level conversion rate for publishers’ user acquisition campaigns and driving excellent returns on advertising investments.”
Woo added: “This efficiency gain has confusing how publishers have previously expanded the game commercially and expanded the game’s player base within the Samsung Galaxy Ecosystem. For players on Galaxy devices, it brings a new kind of discovery and play experience that is easy, instant and enjoyable, by eliminating the hassle and burden of having to wait for the game to download and install before trying it out.”
Samsung’s mobile cloud gaming platform also offers new cloud-based attribute solutions
Major Mobile Measurement Partner (MMP) providers.
Traditionally, user acquisition campaigns attribution has been heavily dependent on apps that need to be installed and opened directly on a user’s device. This is also how game publishers attributed new app installations to advertising campaigns. This allows you to calculate the ROI of your ad spend based on the collected user monetization.
Cloud games allow players to jump instantly into gameplay without installing any apps. This corrupts this traditional attribute protocol. To solve this problem, Samsung is proud to work directly with Appsflyer, a leading MMP, to build the first unit solution that allows clients to attribute ad clicks and resulting gameplay in the cloud as app installations.
“Cloud gaming is changing the way players access and experience the game, and attribution needs to evolve in addition to that,” Appsflyer’s game director Adam Smart said in a statement. “AppSflyer partnered with Samsung to redefine the meaning of installation in a cloud environment. As our technology evolves, our measurement capabilities must adapt together. Together, we have pioneered a whole new way for developers and publishers to track and optimize the performance of advertising campaigns without requiring players to physically install the game.”
When players launch a title via ad clicks, a cloud-based attribute solution allows developers and publishers to track performance within the cloud game, including in-game purchases.
The Samsung Galaxy Store offers more benefits
Unlocking the benefits of Samsung’s mobile cloud gaming platform on Galaxy devices will be easier through your existing Galaxy store infrastructure. Developers and publishers can easily build on a platform that has full access to a comprehensive suite of SDKs and tools. It also supports existing in-game revenue models to seamlessly fit your current operations.
Additionally, Samsung has made changes to its release terms and invested more money in the hands of developers and publishers with an 80/20 revenue share model for games on the Galaxy Store. This structure also applies to games built on Samsung’s cloud gaming platform, providing more opportunities for partners. The new revenue share will take effect on May 15th, 2025.
The collection of mobile gaming products across Samsung’s cloud platform and the entire Galaxy store creates unparalleled efficiency and profitability for developers and publishers, along with premium promotional support and direct delivery to millions of preloaded Galaxy devices.
Developers and publishers interested in learning about Galaxy Store terminology and using Samsung’s cloud technology to expand their mobile gaming distribution with Galaxy Devices can access the Samsung developer page.
