PlanetPlay Data drawn from a new in-game poll have been released play2act It provided evidence that gaming could encourage greener habits among gamers.
Polls reported that 79% of respondents who played the game with green messages or environmental content had led to at least one positive behavioral change after playing these games.
Of these players, 47% report reducing environmental impacts through energy use or public transport, while 34% reporting greener consumption choices.
Released in September 2024, Play2act is a poll built into a popular game designed to explore the role of games in tackling climate and natural crises. The initiative was developed by PlanetPlay, a non-profit platform that contributes to environmental action through games, in collaboration with the United Nations Development Programme (UNDP).
Over 181,000 players from 189 countries, including 70 smallest developed or small island developing countries, responded to a series of Play2act survey questions placed in 24 popular games, including Metro Surfer, Beat Star, and Pokemon GO. And especially Aberkin Life.
The poll showed that the participating games reached capitalised on 80 million players per week. The questions aimed at the player’s perspective on the green game experience and the impact on their behavior and their affects on climate and environmental behavior.
Actrio, Bandai Namco, CM Games, e-Line Media, Futurevision, Funplus, Hutch, Hutch, Jagex, Lockwood, Microsoft/Xbox Insider, Niantic, Autplay, Reliance, Rovio, Space Ape Games, Sybo, Sybo, Ten Square Games, Trailmix, Trivredot, Unis.
“Games are uniquely positioned to attract a vast and diverse audience on environmental issues. Seeing so many players adopt greener habits after engaging in green content is a powerful testament to the ability of the game to shape a more sustainable future.” “The results of Play2ACT prove that when sustainability is embedded in gameplay, it not only instructs information, but stimulates real behavior.”
“As our game’s subway surfers reach a broad global audience, we have the opportunity and great responsibility to understand our players’ views on climate and nature. We are committed to supporting our efforts to protect our planet. Statement.
The Play2ACT survey isEffective and emotional transformation game (great)“A project funded by the European Union Horizon and UK Research and Innovation (UKRI). It aims to engage the gaming community (gamers and studios) to deal with the climate and nature crises by exploring ways in which games promote social engagement and trigger new dialogues for positive change.
While participating game studios will further analyze Play2act Survey data to promote measurement and behavior within the industry, UNDP aims to use the comprehensive results to better understand global opinions on climate and natural behavior, with a particular interest in the younger generation and the Global South.
“To raise awareness of climate and natural crises, we need to do more. All tools need to be freely used to promote meaningful change. This effort should include every segment of society, including the private sector and the gaming industry.” “The Play2act initiative shows the potential of games not only as entertainment tools, but also as a platform for gathering insights and engagement with individuals, especially young people, at scale.”
PlanetPlay is a non-commercial platform that allows gamers around the world to contribute to environmental action through in-game purchases and gameplay at relevant game studios. In addition to the pioneering, eco-friendly gaming market, it is also a movement designed to inspire, educate and mobilize players to support the diversity of our planet and its rich life.
