Meta deletes all AI character profiles on Facebook, Insta after backlash

Meta is Close AI character account Following the backlash, NBC News and others reported on this.

Meta announced these characters in 2023 with AI personas complete with celebrity avatars, but many have (re)discovered them online this week following recent events. financial times Interview with Connor Hayes, VP of Products for Generated AI at Meta. “We expect these AIs to actually exist on our platforms over time, just like accounts,” Hayes said, referring to AI characters on Instagram and Facebook. ” he said.

“They’ll have a bio and a profile picture, and they’ll be able to generate and share AI-powered content on the platform…that’s where we’re going with everything going forward,” he continued. Ta.

Meta stopped offering AI avatars of celebrities last year, but continued to offer AI profiles of ordinary people. many people stopped posting 404 Media reported in 2024. of financial times However, the interviews led people to seek out these profiles. What they found was an offensive portrayal of marginalized groups. As an example, Meta’s AI character profile “Liv” is described as “a proud black queer mom of two and truth teller.”

Liv said washington post Columnist Karen Attia The creators said in the chat that they “admitted that diverse references were lacking” and later said: No black people were involved in its creation..

In addition to Liv, Meta has also created the following profiles:grandpa brian”, a black retired businessman, and “Carter”, a dating coach. The discovery of these profiles led to an uproar. ×, blue skyand meta ownership threadNBC News reported, with meta removed at time of publication. All 28 AI profiles It was announced in September 2023, including celebrities and ordinary people.

A Meta spokesperson told NBC News and 404 Media that the profiles were removed due to a “bug” in the ability for users to block profiles.

There is confusion: the recent Financial Times article is about our vision for long-term AI characters on our platform, not a new product announcement… From a test started with Connect. These were managed by humans. These were some of the early experiments we did with AI characters. We identified a bug that was impacting the ability to block these AIs and are removing these accounts to resolve the issue.