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India-Pakistan conflict: Indian QSR stock with Turkey operations in crossfire amid boycott calls and diplomatic strain

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Jubilant FoodWorks has been caught up in an escalating crossfire of tensions between India and Pakistan amid the country’s implicit support for Pakistan in the ongoing conflict and calling for a boycott of Talkier. The company acquired DP Eurasia, the master franchisee of Domino’s Pizza in Türkiye, Azerbaijan and Georgia, in early 2024.

There are reports that India-wide trade ties between Turkey and Azerbaijan are expected to be tense as Ankara and Baku support Islamabad and condemn India’s recent strike at Pakistan’s terrorist camp. Indian traders are also beginning to boycott Turkish products such as apples and marble.

India launched Operation Sindoah on May 7, destroying nine terrorist infrastructures in Pakistan and Pakistan, which retaliated against the Kashmir’s Pahargam terrorist attacks on April 22.

Jubilant Foodworks is a QSR chain that holds franchise rights for global brands such as Domino’s, Popeyes and Dunkin’, and is also in its own brands, Hong’s Kitchen in India and Coffy from Turkeky.

In the latest fourth quarter, integrated revenue from operations rose 34% year-on-year to Rs 2,107 trillion, with Turkish Domino showing a modest 0.9% LFL growth.

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DP Eurasia donated 31% of the group’s system sales at Q3FY25, and financial performance Jubilant.domino’s Pizza has operated 746 stores in Turkey as of March 2025, and eight new stores have been added to Q4FY25. Turkey accounts for more than 90% of DP Eurasia stores. According to analysts, Domino holds the highest market share in the Turkish pizza market, with the seventh largest coffee brand wanting to be the top five brands. Domino has implemented various initiatives to maintain market share, including delivery exemptions, increased food costs at new launches, and sharper discounts to capture order growth rates.

However, these efforts led to a decrease in margin as gross profits of 9MFY25 decreased. Furthermore, EBITDA margins have been weakened due to continued investments in technology, advertising and operational transitions from four regions to seven regions models.

Exports to India to Turkey were $5.2 billion from 2024-25, compared to $6.65 billion in 2023-24. It only accounts for about 1.5% of India’s total exports.

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