The eSports World Cup Foundation (EWCF) today announced its partnership with Tencent, making Tencent e-Sports a strategic partner in China.
The aim is to promote expansion of eSports World CupLocal presence. This partnership marks an important milestone in EWCF’s objective of bringing global esports fans together under one competitive umbrella.
The group said the deal highlights its commitment to integrating the world’s most important and rapidly growing eSports market into its esports World Cup platform. The deal was officially made during an esports operation and technology session held at Shenzhen, China, the Empowered esports Worldwide Series.
The collaboration has established a dedicated development team to enhance EWC visibility, engagement and industry collaboration in China, leveraging EWC and Tencent’s e-Sports network and expertise to help e-Sports in China. connects EWC’s global ecosystem.
“The eSports World Cup created a global stage for competitive games and demonstrated its impact not only in China but around the world,” said Vice President of Tencent Games and General Manager of Tencent e-Sports. Mars Hou said. “Through this partnership, we are committed to increasing the presence of EWC in China and integrating the esports industry with the world’s largest competitive gaming event. We deepen our collaboration with EWCF and make eSports global scale. I look forward to moving forward with it.”
Tencent e-Sports offers marketing expertise, strategic consulting and operational support to provide a wide range of content and experiences.
“The purpose of the esports World Cup is to create a global platform for esports and gaming fans around the world, and investment in major growth markets for esports is a central pillar of our mission ” in a statement. “China plays an important role in this vision, and Tencent’s leadership in the game positions it as an important partner. By combining expertise, we continue to strengthen eSports as an industry, and we are able to help Chinese players and clubs. It offers new opportunities to bring the esports World Cup to Chinese fans.”
The eSports World Cup 2025 will reunit the gaming and esports community in Riyadh, Saudi Arabia, and compete in a global competition to win the next esports World Cup champion. The unique cross-game format of the tournament rewards clubs and players competing in a life-changing prize pool with a mix of platforms and genres, and one banner to esports best players, clubs and games at the biggest celebration of esports It is summarized below.
The first eSports World Cup in 2024 was United’s 1,500 elite athletes from 100 countries and 200 clubs, competing to change the $60 million prize pool for 21 game titles.
The world’s largest esports event welcomed 2.6 million visitors to Riyadh and more online viewers, connecting fans with the best games, players and teams. Back in the summer of 2025, gamers, publishers and fans from all over the world will gather in Riyadh, Saudi Arabia to win the next esports World Cup Club Championship.
The esports World Cup Foundation, the organisation behind the esports World Cup, was recently announced as a founding partner for the esports Olympics, in collaboration with the International Olympic Committee.
