Amazon tests mixing and matching its grocery operations

Amazon’s next idea for growing its grocery business could blur the lines between Whole Foods and Amazon Fresh. This could be done by involving both companies’ fulfillment networks in a new series of experiments. According to wall street journal.

Amazon will reportedly begin shipping Whole Foods products from 26 Amazon Fresh fulfillment centers and is building a micro-fulfillment center at a Whole Foods Market in Pennsylvania, where Amazon Fresh will The store plans to stock household goods and food items. Another part of the plan includes an experimental “Amazon Grocery” inside a Whole Foods store in Chicago, offering brands and groceries not typically carried in upscale stores. WSJ.

The test aims to give Amazon customers a way to buy products “from organic produce to Tide detergent to Cheez-It crackers” from a single retailer instead of multiple stores. journal is written. In doing so, the company’s grocery business will see “a greater focus on online customers,” as it seeks to penetrate deeper into a market dominated by companies like Walmart and Kroger, which already distribute orders from many brick-and-mortar stores. It has the potential to bring about scale.