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Golf has evolvedlike many sports, the content creator space creates various channels and social media pages to grow the game and build the brand.
One group that stands out above the rest is Good Good Golf, a groundbreaking influencer group that fascinates golf and has 1.72 million subscribers. on YouTube Along with the vehicle.
The apparel side of the company just made history.
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From left to right, Joel Damen, John Pack, and Bo Hossler walk on the golf course. (Tavitz photo)
good good golf announces sponsorship of the PGA Tour and other professional golfers. This is the first time a YouTube-led brand has built such a strong business and officially partnered with a top-tier player.
Founder and CEO Matt Kendrick announced that Joel Dahmen, a fan favorite for his involvement in the Netflix documentary series “Full Swing,” as well as PGA Tour newcomers John Pack, Bo Hosler, Willie Mack III, and Michael He spoke to FOX Business Digital about this exciting announcement. block.
Good Good Golf has strong golf partners like Callaway, and its apparel is featured in DICK’S Sporting Goods and Golf Galaxy.
But Kendrick hopes the main takeaway from this sponsorship with tour players is that Good Good Golf is more than just a YouTube brand selling products.
PGA Tour rising star Joel Damen’s fan-favorite Bushmills Irish Whiskey signature drink on the course
“Ultimately, GoodGood’s goal is that we want to be a top-five brand in golf,” Kendrick said. “As part of that strategy, we’ve been doing it in a non-traditional way through YouTube and the content that we’ve been doing. But we’ve obviously expanded into the more traditional areas of golf. We’ve reached a point where we want to come in and sponsor athletes.” The PGA Tour is a step in that direction, and we’re excited to be able to make that happen and bring our product to the highest level of players on the PGA Tour. I’m doing it. ”
Kendrick understands that the stigma of being a “merchandise YouTuber” needs to be broken down layer by layer, and this is a big step in the right direction.
“Everything we do, we want to entertain in the world of golf,” he said. “That’s what we’re working on on the YouTube side. But we also want to be taken seriously in the golf product and brand space.”
For players, what’s interesting about joining Good Good is the fact that they don’t just wear the product and play, like so many others do with their respective brands. They engage with YouTube content and thereby continue to grow their own personal brand.

Joel Damen reacts wearing Good Good Golf apparel. (Photo by Tavits/FOX News)
“It’s not just about wearing it. Yes, we want them to wear the product, but we also want them to engage with our content,” Kendrick explained. “So I think that’s the other thing you have to look at is how do we integrate them into what we’re doing? They’re all excited about it. They’re all excited about it. understand what we can bring to their personal brand because we provide a platform that other golf brands don’t really have. , that’s part of the work.”
As for Damen, this announcement makes him something of a headliner, given his recent fame with “Full Swing.”
Dahmen is the complete opposite of famous golfers like Jordan Spieth, Rory McIlroy and Justin Thomas. They always bring golf to life at a highly technical and competitive level. His nonchalant demeanor, while clearly wanting to win every event he competes in, fans quickly fell in love with him.
This year saw the Tour Championship host its first-ever “Creator Classic,” with Good Good Golfers in attendance, and Dahmen was one of the PGA Tour players who participated as part of the broadcast team during the event. After completing his mission there, he met with Kendrick.
“After the event, we were in the hotel lobby and we sat there and just talked about his career,” Kendrick said. “He was very interested in what we were doing at Good Good Side. I think he understood the value that he could get from ‘Full Swing,’ and he wanted to bring that together with us. So having the ability to tap into that was very interesting to him. I mean, that’s where the conversation started, and he was actually on the channel early in 2021, but the following week he… won.
“He’s the perfect mold for us because he understands that. He understands what it means, and his personality can shine through content like ours. On the PGA Tour, it’s all about the golf. You don’t see a lot of that interaction and personality.” “Full Swing” showed some of that, so you get to see the full extent of their personalities. , I think it’ll be interesting to see them all show. Please stand up and interact with our team. “
The same goes for Brock, head golf pro at Arroyo Trabuco Golf Club. michael jordan After finishing T-15 at the 2023 PGA Championship, he famously hit a hole-in-one on the final day with McIlroy as his partner.
Brock has been involved in a variety of things since then, including joining the Good Good team last year.
“He was with us last year as well, which was great because he’s interested in the content,” Kendrick said. “He has been to many of the events we have held and the bookie is always the best.”
Pac and Hossler are both on the channel, and as Kendrick mentioned, understanding what the Good Good brand can do for one’s personal brand on tour is extremely helpful.
“I think you’re seeing it not just in golf, but in all professional sports as well, that athletes are all becoming more concerned about their personal brand,” he said.
”[Heisman Trophy winner] Travis Hunter is a great example. All of these people started building their brands at a young age, and everyone started out differently. They actually care about that a lot, so that’s where we fit in perfectly. No matter who you are, everyone is trying to become a content creator. Everyone is trying to build their brand online, and luckily we’ve established ourselves as a great platform in the golf space. So getting all these pros on board is a big win for us and for them because everyone is now caring about their personal brand in a different way than before. ”
Finally, these products worn by players on tour are cheap materials with the Good Good logo on them. Kendrick has a background in product development and has been at the forefront of high-performance gear since its inception.

From left to right, Joel Damen, John Pack, Bo Hossler and Michael Brock pose wearing Good Good Golf products. (Photo by Tavits/FOX News)
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“I think the problem is that people don’t realize that we have a team behind the product side,” he said. “We have a very strong development team, and everything is designed and developed in-house. We have designers and product managers from Louis Vuitton, Fossil, J.C. Penney, and some of the biggest names in the apparel industry work with us. I work in a team of “This is not the case” where you just paste a logo on the product from an Asian catalog or something. We’re building this from scratch and that’s been the case since day one.
“I don’t think that’s the public perception. We just think that somebody is developing it for us, and that’s not the case.”
Good Good has evolved from a YouTube sensation to a powerhouse, performance-driven brand in the gold space, and these groundbreaking partnerships have delivered significant results.
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