If you’ve seen the Nancy Meyers movie “The Hamptons,” you’ve been seduced by the cozy, chic, and effortless elegance of Hamptons beach houses. But it’s not just the beach houses. The outfits, the carefree spirit of being on the shore, the linen white pants, Leather Sandalsthat’s it! The movie epitomizes the “coast grandma” aesthetic, a style that has become a popular trend for its timeless appeal and comforting simplicity.
Hearing the word “grandma” might make you think you have to be a grandma, but technically you can enjoy and embrace this at any age, whether you have grandchildren or not. But what exactly is the coastal granny aesthetic, and how can you incorporate it into your life? And why should you?
The roots of coastal grandma aesthetic
The coastal granny aesthetic isn’t just about beachside living. It’s about embracing a lifestyle that prioritizes comfort, simplicity, and a little luxury. Buy a Tritone Boat Or any other boat, too – basically, the more coastal you live, the better everything feels (really, it’s true).
The term itself conjures up images of a tranquil seaside hideaway, where mornings begin with walks on the beach, afternoons are spent gardening or reading, and evenings are spent enjoying a glass of wine as the sun sets.
It was conceived during the pandemic and was meant to create a holistic feeling of space, slightly removed from the world. The aesthetic is heavily influenced by the classic, laid-back elegance found in coastal communities like the Hamptons, Nantucket and Martha’s Vineyard. The style combines the casual comfort of coastal living with the refined flair and sophistication often associated with grandmothers who have an eye for the finer things in life. Again, Nancy Meyer’s movies It’s probably the perfect example of this aesthetic.
How to bring aesthetics into your home
Now, you mentioned earlier that living on the coast and having a beach house helps. This really helps sell the beach lifestyle, but it’s not strictly necessary (it helps with the lifestyle, though). So, one of the easiest ways to embrace that coastal grandma aesthetic is through your home decor. Start with a neutral color palette. Whites, creams, and pale blues are key.
These colors evoke the calm of the ocean and create a peaceful, soothing atmosphere. Consider incorporating natural materials like wood, rattan and linen to add texture and warmth to your space.
The best way to embrace the lifestyle
Now, we talked above about the lifestyle itself and how living on the coast benefits you. But overall, the coastal granny aesthetic is more than just a look, it’s a way of life. You don’t have to wear linen pants to carry a woven beach bag as your handbag.
It’s about slowing down and enjoying simple pleasures like a home-cooked meal with a friend or a leisurely walk by the water. Surround yourself with things that bring you joy and comfort, and create a space where you can truly relax and unwind. It’s about taking a holistic approach to life.
What are the grandmas on the coast wearing?
When it comes to fashion, the coastal grandma aesthetic is one of comfort and elegance. As we’ve mentioned a few times, think breezy linen pants, cozy sweaters, and classic button-down shirts. Also, choose pieces in neutral colors and soft fabrics, and don’t be afraid to mix and match for a relaxed, effortless look.
Kisuo,
